Undesirable
Consequences of Empirical Studies on Cybersquatting
Empirical studies on cyber- and typosquatting encourage bad behavior.
People tend to do what most other people are doing, even when the given
act is presented to them as something wrong. (August 21, 2010)
A
Case for Limited New TLD Flavors
La Casa Gelato in Vancouver, Canada, is doing just fine by selling
a grand total of more than 500 ice cream flavors (wild asparagus, balsamic
vinegar, dandelion—you get the idea). On the other hand, Apple Inc. has
built its enviable business on the principle of the fewer options the
better. So, what does the confused ICANN need to do with its proposed
new top-level domains (TLDs)? (August 21, 2010)
A
Systematic Brand- and Domain-Naming Approach
Is “sky blue” or “millennium blue” more valuable as a brand and domain
name? To determine such values, you need a systematic methodology to ensure
confidence in your best choices. (August 21, 2010)
Fixing
ICANN: Step 1
How can ICANN get back in shape? To start with, it can rewrite
its mantra/mission statement in easy-to-understand language and develop
transparent measures to monitor the group’s success. (August 21,
2010)
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The
Path to End Cybersquatting
Dialogue is the only way to end cybersquatting. Distrust between brand
owners and domain owners (with an assist from some cockeyed business incentives)
has turned a problem into a very expensive vicious cycle. Now that ICANN
is about to launch new top-level domains (TLDs), negotiations must start
immediately or both sides will pile up further loses. (July 19,
2010)
Comments
on Economics Study of ICANN’s New TLDs
ICANN has taken another crack at the question of the economics of launching
new top-level domains (TLDs). The first report that the group commissioned
on the subject was greeted by a loud and unhappy uproar. Now we have the
preliminary draft of a new report, this one by professors Katz, Rosston,
and Sullivan. It is insightful and analytic, but the final version needs
to consider the theoretical and empirical issues outlined below.
(July 19, 2010)
Statistical
Models for Market Approach to Domain Name Valuation
To describe various types of domain-name valuation methodologies,
I compare domain names with commercial and residential real estate and
art. I then focus on statistical methods to identify comparables used
to appraise a domain name. I also outline the intuitive appeal, advantages,
and limitations of statistical models, and the erroneous arguments against
the models. (June 20, 2010)
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