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Value or Love for New gTLDs?
ICANN has started its historic and controversial program to expand the number of generic Top-Level Domains (gTLDs). This essay outlines the factors needed for the program to create economic value, warns against a cognitive trap that complicates selection of a new gTLD and considers the value contribution of the registries. I will not go into relevant macro measures, but I examine the problems associated with the popular measure of simply counting the number of registrations. (February 2, 2012)
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Domain Monetization Must Move to Visual Social Content
In this essay I outline the distinctive features of a new breed of interest-based social sites, and then recommend the adoption of these features for domain name monetization. (March 1, 2012)
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